Course curriculum

  • 1

    Course Overview

    • Course Introduction
  • 2

    Module 1: Laying The Foundation

    • Lesson 1 - Understand the native language

    • Lesson 2 - The mindset you must have to win on LinkedIn

    • Lesson 3 - Calculate your SSI score
  • 3

    Module 2: Building Your Brand

    • Lesson 4 - Profile optimisation

    • Lesson 5 - Customise your featured segment

    • Lesson 6 - Profile editing walk through
  • 4

    Module 3: Grow Your Connections

    • Lesson 7 - Connections Growth Strategy

    • Lesson 8 - Add connections on LinkedIn

    • Lesson 9 - Look at your invitations

    • Lesson 10 - Message template to get you leads

    • Lesson 11 - (LinkedIn Premium) Try this special feature

    • Module 3 Summary
  • 5

    Module 4: Content Creation Strategy

    • Lesson 12 - LinkedIn Content Strategy

    • Lesson 13 - 7 best content on LinkedIn

    • Bonus: Anatomy of a Winning LinkedIn Post

    • Lesson 14 - Empathy over eloquence
  • 6

    Module 5: Building Relationships

    • Lesson 15 - Law of reciprocity

    • Lesson 16 - Engagement strategy for Top + Recent posts

    • Lesson 17 - Commenting Tips

    • Lesson 18 - Engagement strategy for Influencers and Active Followers

    • Lesson 19 - Automate post engagement
  • 7

    Module 6: Getting Sales / Recruitment Opportunities

    • Lesson 20 - Understand trigger events to create your own powerful sales scripts

    • Lesson 21 - Bait-Hook Principle

    • Course Summary
  • 8

    Post Learning Resources

    • LinkedIn Selling Secrets (Action Plan)

    • Bonus E-book: Online Chatting Secrets

    • Bonus E-book: 7 proven texts to secure online appointments now

Instructor(s)

Social Media Strategist and Global Speaker

Eric Feng

Growing up, I was shy, scrawny and self conscious. My friends will call me Mr Invisible. And this nickname nearly cost me my speaking career because no one took notice of me. Except for one.

Ron Kaufman, a world renowned speaker who gave me a life-changing advice: "Nobody will value you unless you are a somebody in this world!"

So I started working at becoming a somebody in the business world. And thanks to social media, the world started taking notice of me.

Today, I travel around the world (my record was 35 countries in 2019) to teach financial consultants, real estate agents and network marketers how to activate the four powers of social media.

Superpower #1: Deepen relationships with your existing customers (to get repeated business)

Superpower #2: Build your personal brand (to get discovered by new customers)

Superpower #3: Generate quality customers without running ads (to enjoy predictable sales)

Superpower #4: Attract partnerships and collaboration (to get access to new markets)

This year (2020), I was also featured on Medium, London Daily and Yahoo Finance on the topic of social media marketing. In May this year, I was also verified on Facebook.